Hype, Engagement, and Twitter

Yes, I know any hype you can get for your book is better than no hype at all. But lets be real, not all hype is created equal. I’ve seen this¬†(de-identified)¬†Tweet many times for books, “Amazing Book (link) @soandso.” How nice of @soandso to say that about your book. You see these blurbs all the…