Yes, I know any hype you can get for your book is better than no hype at all. But lets be real, not all hype is created equal.
I’ve seen this (de-identified) Tweet many times for books, “Amazing Book (link) @soandso.”
How nice of @soandso to say that about your book. You see these blurbs all the time don’t you? Notice, none of these posts have any likes or re-tweets AT ALL. Why? It’s positive, it has a book link, the poster has followers. So why is this post getting zero engagement? Here’s why and how to fix it:
- It’s common. Everyone says awesome/great/wonderful book. No book title, no genre, nothing to give context. The reader will scroll on past the post.
- “Amazing Adventure Book” This is better as now we have a genre and know more about the book.
- It’s ambiguous. What’s so great about the book? Just adding “Amazing ending/characters/place/whatever” is going to go so much farther to engaging with people.
- “Amazing adventure book set in remote Alabama” Getting interesting now, not many books set in Alabama, sounds cool.
- It’s not relatable. I have a friend who loves anchovies, “Amazing pizza,” she says. However, our tastes don’t match so I don’t relate. It’s her opinion, and unless we have the exact same tastes I’m not going to go for it.
- “Amazing YA adventure book in remote Alabama” Almost there, we have an audience of YA which gives further clarity for the reader.
- It’s not interesting. It still doesn’t have a special sauce to it.
- “Amazing YA adventure book in remote Alabama with alligators” Alligators are fun, what kinds of adventures with alligators can there be? The reader is getting curious.
- It sounds like hype. Is this the author saying it, a friend, or an actual reader? I want to know if this is a promotion or an honest opinion by a reader.
- “Thanks for the amazing book club read, YA Adventure in remote Alabama with alligators!” Now we have something! This shows the context, gives details, and establishes the basics.
- It’s not Twitter friendly. Here’s the final piece, hashtag to give the post better reach to potential readers.
- “Thanks for the amazing book club #read, #YA Adventure in remote #Alabama with alligators!”
Now as a reader I know what the book is generally about, no spoilers, and I’m engaged. I’d like to read that book- click. Consider making a few of these blurbs readers can use to promote with and post them on your website as a “tweet this” option.
This is what we should be going for with hype. Writers and readers need to help each other out with avoiding the ambiguous lackluster plugs. Take a couple of extra minutes and write out a thoughtful post and together we will connect with the books we want to read.
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